Elevating Engagement: Social Media and Ad Campaigns at The ExCo Group

As the Senior Graphic Designer of Brand and Marketing at The ExCo Group, I've spearheaded impactful social media and ad campaigns on LinkedIn, carving a distinct digital presence for this dynamic organization.

Innovative Ad Campaigns

In collaboration with the marketing team, I've orchestrated ad campaigns employing various targeting methods, ensuring that our messaging resonates with our intended audience. Our most engaging content comes in the form of carousel posts, a format that has consistently captured the attention and interest of our LinkedIn followers.

Content from Thought Leaders

Our carousel posts are not just any content; they are meticulously developed from articles authored by our team of executive mentors. The fusion of expert insights and captivating design has been a recipe for success, sparking engaging discussions and interactions.

Beyond Social Media and Ad Campaigns

In addition to my role in social media and ad campaigns, I also delve into web traffic analysis and site analytics, providing vital insights into our online performance. Acting as an in-house SEO strategist, I work to enhance our digital visibility and search engine ranking.

A Redesigned Digital Experience

Currently, I'm immersed in a transformative project: the redesign of our website, set to launch by the end of 2023. This project has been driven primarily through Adobe XD, with some help from the rest of the Adobe Creative Suite, enabling us to craft a web experience that aligns seamlessly with The ExCo Group's brand identity and market positioning.

Stay tuned as we unveil this exciting digital journey!