Brand Identity Development: FlyFish Sushi + Saki Bar

FlyFish Sushi + Saki Bar is a beacon of innovation among sushi restaurants along the East Coast. Our journey unfolds as we dive into the intricate brand identity development for this restaurant.

Crafting a Distinct Brand Identity

FlyFish Sushi + Saki Bar is no ordinary sushi establishment. It's a hub of creativity and innovation where highly skilled chefs roll sushi that marries traditional Japanese style with an inventive twist. As the creative force behind this restaurant's brand identity, I embarked on a mission to encapsulate the essence of FlyFish in a visual narrative.

The Vibrant Palette of Freshness

The heart of FlyFish's brand identity lies in a vibrant color palette. "Seaweed Green" and "Organic Fields," the two shades of green, were meticulously selected to represent the restaurant's unwavering commitment to fresh and organic ingredients. These hues exude energy and vitality, mirroring the lively atmosphere of the restaurant.

The accent color, "Rolling in Pink," takes inspiration from a traditional salmon roll, adding a touch of vivacious contrast to the overall scheme.

Playful Design that Reflects the Brand's Spirit

The logo design of FlyFish Sushi + Saki Bar is a testament to the restaurant’s playful approach to sushi crafting. It's fun, unique, and distinctly captures the essence of our energetic ambiance. Much like our sushi chefs, the logo is crafted with creativity and flair, promising an experience that's not just culinary but also visual.

Our journey into the realm of brand identity development for FlyFish Sushi + Saki Bar has created a distinct and engaging visual narrative that reflects the vibrancy and innovation at the heart of this East Coast gem.

Explore how these design choices elevate the dining experience and leave an indelible mark on the restaurant's identity through packaging design, website landing page development, and stationary.